Carissa's Bakery and Kith Treats Collaboration
Carissa's Bakery and Kith Treats Collaboration: A Sweet Fusion of Artisanal Charm and Streetwear Aesthetic
The Hamptons, long known for its pristine beaches and luxurious getaways, is now serving up a unique culinary experience that blends the worlds of high-end streetwear and artisanal baking. This summer, the East End's food scene is abuzz with an unexpected collaboration between two distinctive brands: Kith Treats and Carissa's Bakery.
Carissa's Bakery: A Hamptons Staple
Carissa's Bakery has become a beloved fixture in the Hamptons since its establishment. With three locations spread across the area - in Amagansett, Sag Harbor, and East Hampton - Carissa's has built a reputation for excellence in baking. The bakery is renowned for its European-style bread and artisan pastries, all crafted using local and organic products. This commitment to quality and sustainability has earned Carissa's a loyal following among locals and visitors alike.
The bakery's dedication to its craft hasn't gone unnoticed. Carissa's was recently honored with a James Beard Award, cementing its status as a culinary powerhouse not just in the Hamptons, but on the national stage. This accolade speaks volumes about the bakery's commitment to excellence and innovation in the world of pastry.
Kith: Streetwear Meets Confectionery
On the other side of this collaboration is Kith, a brand that has made significant waves in the fashion industry since its founding in 2011. Established in New York City by Creative Director Ronnie Fieg, Kith has carved out a unique niche in the market with its distinctive blend of streetwear and luxury clothing. The brand's numerous collaborations and innovative designs have helped it establish a global presence and a devoted following.
Kith Treats, the brand's confectionery arm, brings the same innovative spirit to the world of desserts. Known for its creative ice cream concoctions and collaborations with various food entities, Kith Treats has become a destination for those seeking a unique sweet experience.
A Sweet Collaboration
The partnership between Kith Treats and Carissa's Bakery represents a fusion of streetwear aesthetic and artisanal charm. This collaboration has resulted in a limited-time dessert menu that showcases the best of both worlds - Kith's innovative ice cream creations and Carissa's award-winning baked goods.
Available exclusively at Carissa's Bakery on 68 Newtown Lane in East Hampton through September 2, the menu features four distinct ice cream combinations:
Hazelnut Croissant: This creation starts with a base of vanilla ice cream infused with Carissa's croissants and Kariot hazelnut cream cereal. It's then topped with a decadent Nutella drizzle and a sprinkle of crushed hazelnuts, offering a perfect balance of textures and flavors.
Monkey Bread: A cinnamon lover's dream, this combination features vanilla ice cream mixed with Carissa's monkey bread, Cinnamon Toast Crunch, and Cocoa Pebbles. The finishing touch is a drizzle of Carissa's salted caramel and a dusting of cinnamon sugar.
Bouchon: For chocolate enthusiasts, this option blends vanilla and chocolate ice cream with Carissa's chocolate bouchon and Chocolate Cake Crunch. It's then drizzled with chocolate and topped with Cocoa Puffs for added crunch.
Chocolate Chip Miso Cookie Ice Cream Sandwich: This hand-held option offers a unique twist on the classic ice cream sandwich, incorporating a hint of umami from the miso and a touch of caramel for added complexity.
These special creations are made using Kith Treat's own swirling ice cream machine, ensuring a unique texture and flavor experience that can't be replicated elsewhere.
Fashion Meets Food
To commemorate this partnership, Kith has curated a special capsule collection featuring Carissa's Bakery branding. This limited-edition line includes two crewneck sweatshirts, two t-shirts, a reversible bucket hat, a dad hat, and a premium tote bag. Each piece is adorned with co-branded graphics and embroidery, offering fans of both brands a tangible piece of this unique collaboration.
While the desserts are exclusive to the East Hampton location, the capsule collection has wider availability. It can be found at all Carissa's Bakery locations throughout the Hamptons, as well as at Kith Treats stores in Manhattan, Brooklyn, Williamsburg, and the Miami Design District. For those unable to visit in person, the collection is also available for purchase online at Kith.com or through the Kith App.
The Story Behind the Collaboration
This partnership was born out of a genuine appreciation for Carissa's Bakery. Ronnie Fieg, the founder, CEO, and creative director of Kith and Kith Treats, considers Carissa's not just his favorite bakery in the Hamptons, but his favorite bakery anywhere. This admiration led him to seek out a collaboration that would spotlight and honor the bakery through his own confectionery brand.
A representative from Kith Treats explained the motivation behind the partnership: "At Kith Treats, we love Carissa's commitment to quality, locally grown ingredients that support fair trade farming — which shines through in their decadent and incredibly wholesome recipes."
This collaboration is not unprecedented for Kith, which regularly partners with culinary entities. Past collaborations have ranged from well-known brands like Fruity Pebbles to legacy food businesses such as Veniero's, a historic New York City pastry shop. However, the partnership with Carissa's Bakery stands out for its local focus and the unique blend of high-end streetwear culture with artisanal baking expertise.
A Unique Summer Experience
The collaboration between Kith Treats and Carissa's Bakery offers a distinctive experience for both locals and visitors to the Hamptons. It provides an opportunity to taste innovative desserts that combine the best of both brands - the creativity and style of Kith with the quality and craftsmanship of Carissa's.
For fashion enthusiasts, it's a chance to own a piece of limited-edition merchandise that represents this unique partnership. For food lovers, it's an opportunity to experience familiar flavors in new and exciting combinations.
The positive feedback has been overwhelming, according to the Kith representative. "Fans of Carissa's are excited to try the bakery's signature pastries in a new format, and people always love to scope out unexpected collaborations."
As the summer progresses, this collaboration stands as a testament to the evolving culinary and fashion landscape of the Hamptons. It demonstrates how unexpected partnerships can create exciting new experiences, blending different worlds to create something truly unique.
Whether you're a long-time resident of the Hamptons, a regular summer visitor, or a first-time tourist, the Kith Treats and Carissa's Bakery collaboration offers a taste of something special. It's a perfect example of how the Hamptons continues to evolve and surprise, offering new experiences alongside its timeless charm and luxury.